Home

A/B Testing Idea #35 - Display customer testimonials right under the product

Tactic_Display customer testimonials right under the product

Description

If you have positive reviews about your products or services then make sure they are clearly displayed; showing this "social proof" from your customer's peers is an effective persuasion technique.

Research has shown that we have a strong tendency to copy others' choices when we are hesitating on a decision, but also seeing that someone else has has had a positive experience will give more confidence in making a purchase.

Principles

  • Social Proof (Sherif, 1935; Asch, 1956)
  • Base rate fallacy (D. Kahneman)

The Research

Social Proof

Social Proof is a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for cues concerning the correct behaviour.

Base rate fallacy

Base Rate Fallacy also known as base rate neglect is an error which occurs when the prior base rates are neglected in favour of the latest piece of information presented. In other words, it is the mind's tendency to ignore statistic and base rates. 

Browse A/B Testing Ideas by categories
Browse A/B Testing Ideas by type of website
Browse A/B Testing Ideas by definitions

Oops, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon