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A/B Testing Idea #182 - Follow up with a post-purchase question asking them what led to their decision
Description
Asking your customers why they bought your product is a good way of making them think about those reasons and this in turn will reassure them of the purchase they have just made. The happier you can help customers to feel about their decisions and purchases, the more likely they are to be completely satisfied and become a repeat customer.
Moreover, people always like to be asked their opinions and there is a satisfaction just in being able to give feedback that will further enhance their positive feeling associated with their recent purchase.
Principles
- Cognitive Dissonance (Festinger, 1957)
The Research
Cognitive Dissonance
We prefer it when all our attitudes and beliefs are held in harmony and, when they aren’t, this produces an uncomfortable and detrimental Cognitive Dissonance.
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