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A/B Testing Idea #15 - Include an option to adjust the number of items displayed per page

Tactic_Include an option to adjust the number of items displayed per page

Description

Adding an option to adjust the number of items displayed per page allows your visitor to feel more in control of how they spend time on your site. This will allow also them to adjust the layout to what they are most comfortable with. The more at ease they feel, the more trust they will place on your brand and products.

Moreover, giving an option to reduce the number of products shown often leads to more satisfying decision-making.

Research has demonstrated that information overload leads individuals to reach less effective and satisfactory decisions than they would with less information or fewer options.

Principles

  • Cognitive Ease (Khaneman, 2011)
  • Paradox of Choice (Schwartz, 2004)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

Paradox of Choice

The Paradox of Choice explains the fact that having too much choice can in fact lead individuals to reach less effective and satisfactory decisions that they would have if presented with less choice.

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