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A/B Testing Idea #133 - Provide a "more info" button for every product
Description
Your customers will feel like the more information they are given in order to make a decision, then the better that decision will be.
So the more information you can give them about the product (in this case, offering an option to read more detailed information on a product), the more likely they are to feel confident about buying it.
Principles
- Information Bias (Baron; Beattie & Hershey, 1988)
The Research
Information Bias
The tendency to seek out information, thinking that it will lead us to make a better decision, even when that information is of no real help.
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