A/B Testing Idea #3 - Reduce the number of default products on your homepage

Tactic_Reduce the number of default products on your homepage


Displaying fewer default products on your homepage will help your visitors make better decisions, and feel less overwhelmed.

Research shows that information overload results in less effective and satisfying decisions than when less information is presented, or when fewer options are on offer.


  • Paradox of Choice (Schwartz, 2004)

The Research

Paradox of Choice

The Paradox of Choice explains the fact that having too much choice can in fact lead individuals to reach less effective and satisfactory decisions that they would have if presented with less choice.

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