1 A/B Testing Ideas Using The 'Partitioned Pricing' Principle
This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.
A/B Testing Idea #67 - Separate delivery and handling costs from the main product price
Separating the product price from other surcharges - such as delivery costs or handling fees - will help to give the impression of a lower overall price. The first price seen will act as an anchor …
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