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250 Best A/B Testing Ideas Based On Neuromarketing

This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues. Most of these A/B Testing Ideas are already used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc).

Aesthetic-Usability Effect
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Ambiguity Effect
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Anchoring Effect
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Attention Ratio
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Attentional bias
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Authority Principle
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Autonomy bias
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Base rate fallacy
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Ben Franklin Effect
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Centre-Stage Effect
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Cheerleader Effect
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Choice Closure
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Choice-supportive bias
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Cognitive Dissonance
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Cognitive Ease
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Cognitive Friction
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Commitment and Consistency
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Contrast Principle
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Curse of Knowledge
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Decoy Effect
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Default Effect
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Endowment Effect
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Extrinsic Motivation
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Fear of Missing Out (FOMO)
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Focusing Effect
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Foot-in-the-door Technique (FITD)
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Framing Effect
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Gaze Cueing
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Halo Effect
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Having vs Using effect
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Hobson's +1 Choice Effect
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Illusion of Control
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Immediacy effect
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In-group Bias
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Information Bias
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Intention and Self-regulation
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Loss Aversion
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Magnitude Encoding Process
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Mere-exposure Effect
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Metaphor Effect
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Motivating-Uncertainty Effect
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Need for Certainty/Uncertainty
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Pain of Paying
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Paradox of Choice
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Partitioned Pricing
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Perceived Value Pricing
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Physical Attractiveness
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Picture Superiority Effect
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Processing Efficacy
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Psychological Reactance
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Psychology of Consumption
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Recency Effect
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Reciprocity Principle
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Reference Pricing
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Representativeness Heuristic
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Risk Compensation
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Salience Effect
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Scarcity
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Self-efficacy Theory
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Serial Position Effect
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Single-option Aversion
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Split-attention Effect
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Sunk Cost Effect
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Time versus Money Effect
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Visual Cueing
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Visual Depiction Effect
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Von Restorff Effect
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Weber's Law
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Zeigarnik Effect
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Zero-Risk Bias
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