5 Best Magnitude encoding process persuasion tactics

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #65 - Reduce the left digit by one and minimise the digits after the decimal

Reducing your price by one cent or penny can make all the difference when it results in the left digit going down by one. Whereas $3.89 to $3.87 wouldn't be of any consequence $4.00 to $3.99 definitely…

Tactic #75 - Place your price at the bottom left corner of the screen

It has been proven that our perception of the value of a price can be influenced by the way it is visually presented to us. People tend to think of numbers on an imaginary horizontal line, with numbers…

Tactic #76 - Utilize smaller font sizes to indicate price to pay

Using a smaller font size for your pricing is doubly effective. Firstly, it of course makes the price more subtle and so doesn't automatically draw people's attention towards the fact of paying…

Tactic #111 - When prices change, make the change stand out by displaying them with different font sizes

Displaying a previous, higher price alongside your current price is a great way of convincing people that what you're offering is good value. One easy and effective way to enhance this though is to…

Tactic #118 - Give discounts which are simple to calculate

Using precise, non-rounded numbers is a good way of making your prices seem smaller but one occasion when you don't want to do this is when you're offering discounts. You want your discounts to…

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