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3 A/B Testing Ideas Using The 'Foot-in-the-door Technique (FITD)' Principle

This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.

A/B Testing Idea #179 - Seek a gradual engagement, over a hurried signup

Making a form easy and fun to fill in will encourage people to complete it and convert. Starting your form by asking for a lot of personal information will annoy people and they are more likely to abandon…

A/B Testing Idea #256 - Engage your users with a simple task or question

Place your customers in a positive frame of mind by giving them a small "victory". Indeed, ask your client to perform a simple task before you can ask then for something longer and more complicated…

A/B Testing Idea #280 - Separate your form into smaller sections

When you want someone to complete a form, it is best not to discourage them by presenting that form in one large block that will immediately seem dense, unclear and long. By separating your form into …

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