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2 Best Motivating-Uncertainty Effect persuasion tactics

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #201 - Offer promotions in a format of a range, e.g. 15% to 60% discounts

Studies have shown that a variable rewards system can be very effective as a motivational tool. The "task" in question becomes altogether more exciting and interesting when there is a variable…

Tactic #265 - Utilize numbers in your header

It has been shown that a title containing numbers attract our look more often and therefore would increase the conversion rate. These figures don't need to be very sophisticated. "30-day free…

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