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3 A/B Testing Ideas Using The 'Serial Position Effect' Principle

This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.

A/B Testing Idea #8 - List the strongest benefits first

Re-ordering the benefits of your offer by putting the strongest ones first will more easily capture your visistors' attention, and make a better impression. Research has shown that people …

A/B Testing Idea #28 - Restructure your navigation menu

Re-ordering your navigation menu by putting the most important links at the beginning and the end of your menu will help to ensure visitors notice and click on them. Research has shown that people recall…

A/B Testing Idea #170 - Prioritise your most crucial filters

Re-ordering the filter options and putting the most relevant and important filters first will make for an easier and more pleasurable site experience for your visitors. Research has shown that people…

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