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2 Best Decoy effect persuasion tactics

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #26 - Use a higher pricing plan as a decoy

Displaying a pricing plan that is much higher than the others on offer could be an efficient decoy worth testing on your site. Offering a pricing plan that is significantly higher than the middle plan…

Tactic #27 - Create a decoy-effect by displaying an extra product

Displaying a decoy product at a higher price will change people's perception of the perceived value of your other products on offer. Offering three options instead of two, with the highest price…

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