Home
2 A/B Testing Ideas Using The 'Decoy Effect' Principle
This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.
A/B Testing Idea #26 - Use a higher pricing plan as a decoy
Displaying a new pricing plan that is much higher than the others currently offered could be an efficient decoy, worth testing on your site. Offering a pricing plan that is significantly higher…
A/B Testing Idea #27 - Create a decoy-effect by displaying an extra product
Displaying a decoy product at a higher price will change people's perception of the perceived value of your other products on offer. Offering three options instead of two, with the highest price…
Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bypage type
Browse A/B Testing Ideas bybrands
Browse A/B Testing Ideas bydefinitions
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
*
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
