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3 Key Persuasion Tactics Using The 'Representativeness Heuristic'

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #139 - Enhance your Call-to-action by altering its aesthetics thanks to border, levels or shadows

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding depth to your CTA through using a border, bevel or shadowing will help to clearly distinguish it as a button that is there …

Tactic #140 - Convey movement by adding an arrow to your Call-to-Action button

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding an arrow to your CTA will help to clearly distinguish it as a button that is there to be clicked on to move on to the next …

Tactic #143 - Alter the aesthetics of your Call-to-action when your user hover over it

Simply making it so that your Call-to-Action button alters in some way when the cursor hovers over it will clearly distinguish it as a button that is there to be clicked on. A visual effect to indicate…

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