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22 Key Persuasion Tactics Using The 'Autonomy Bias'

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #40 - Whenever possible, pre-fill fields whilst ensuring that users are able to alter them

Making forms as simple and quick to fill in as possible will encourage your customers to complete the desired actions. Where possible - and applicable - it will be helpful therefore to pre-fill form fields…

Tactic #41 - Allow customers to update their basket

Allowing customers to clearly update the items that they have in their basket is important as it allows them the opportunity to review their purchases prior to making a final decision, the same way they…

Tactic #43 - Let a user save an item for later (wishlist)

Your customers will appreciate having the choice between buying the product immediately or saving it for another time. People like to feel as though they are in control of their shopping experience…

Tactic #44 - Offer multiple delivery options, including Express

Offering multiple delivery options is important both to offer choice to the customer but also for the possibility of further profit made on that purchase. Customers like to have a sense of control …

Tactic #45 - Provide a free option for in-store pick-up

By providing a free store pick-up option, your customers will be giving customers three advantageous options: the option of avoiding delivery charges (awarding the pleasure of paying less); choosing the…

Tactic #47 - Offer visitors the option to create an account AFTER checking out

There’s nothing more aggravating than being presented with the “Register to Create an Account!” pop-up before you can complete your order. This can often put people off continuing with…

Tactic #52 - Offer the option to register through social media

Statistics show that 1 in 4 customers abandon a purchase if they are forced to register for an account first. Today people feel like they have too many accounts and so one way of streamlining this …

Tactic #162 - Offer a "save for later" button on your basket page

Your customers will appreciate having the choice between making their purchase immediately or saving their items to complete purchase later. People like to feel as though they are in control of their…

Tactic #197 - Enable more than one means to pay

Offering multiple payment methods offers customers the possibility to make a purchase in the way they feel most confident and secure, increasing the likelihood of them finalising payment. People also…

Tactic #203 - Enable the possibility to checkout as a guest, without needing to create an account

Your customers will appreciate having the choice of when to register on your website as this induces the positive feeling of having the autonomy to influence the purchasing process. T his also gives…

Tactic #279 - On a form, specify which fields are optional rather than which are mandatory

When you ask your customers to fill in a form, specify which fields are optional rather than which are mandatory. On many websites we see asterisks or other visual cues to indicate if a field is mandatory…

Tactic #288 - If users have spent some resources, e.g. financial or time, in your service, indicate how much they have been spent

People are more likely to continue on in vain with a project or plans for which they have already invested money, time or effort, even if they no longer want to or there may be more potential losses to…

Tactic #293 - Indicate popular options as the default ones

Everyone hates filling out information online - the easier and quicker you can make that for your users, the more likely they are to follow through, complete an action and ultimately convert. One way …

Tactic #294 - Display often-used options at the top of drop down lists

Everyone hates filling out information online - the easier and quicker you can make that for your customers, the more likely they are to follow through, complete an action and ultimately convert. One …

Tactic #302 - Limit human error and frustration by only offering possible inputs in fields

In order to avoid preventable errors and possible frustration on the part of your customer, don't give them the ability to enter incorrect information. For example, as in the above drawing, when someone…

Tactic #305 - Give a friendly reminder after items have already been placed in the basket

Making the purchasing process as fluid and easy as possible is important to encourage your visitors to follow through to completion and convert. By altering the Call-to-Action of a product to clearly …

Tactic #309 - Limit frustrations by enabling the possibility to leave a field blank, even after it has been selected

It can often happen that a customer might click into an option or function from a drop down list only to realise that they don't want to select anything but find themselves stuck as they are unable…

Tactic #311 - After users leave a page, return them to where they left off

Sending the user directly back to the page or position in a sequence where they left off will help to minimise the negative effects of leaving a site or page. By sending them straight back to where they…

Tactic #313 - Add hyperlinks for main menus, and any relevant categories

Users are not perfect, they make mistakes regularly. Indeed, it is common to see people click on areas that are not clickable. Do not try to fight against those mistakes, instead, add clickable functionality…

Tactic #317 - Ensure that your fields are reactive to errors, antonyms and other syntax differences

Making sure your site visitors have a user experience that is as fluid and easy as possible is important to encourage your visitors to enjoy using your site and ultimately find what they are looking for…

Tactic #322 - Suggest a criteria option instead of a filter option for sorting search results

When you display search results, it is important to help your customers find what they are looking for as quickly and easily as possible. This will avoid them becoming overwhelmed by choice and quitting…

Tactic #324 - Utilize written content which slightly contradicts what the user wants to do

The more confident you user feels in navigating your website and completing tasks, the better experience they will have and the more likely they will be to convert. Report potential errors to your customers…

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