Home

A/B Testing Idea #128 - Leverage the strength in displaying numbers rather than percentages to indicate amounts of individuals

Tactic_Leverage the strength in displaying numbers rather than percentages to indicate amounts of individuals

Description

Your visitors will perceive the same information in different ways depending on how you present it to them, It's therefore important to ensure you present information using appropriate values or framing so that it is interpreted in the most positive way possible.

When giving information related to people (number of members, subscribers, customers, etc.) using a percentage is quite impersonal and takes away from the effect of this information; it's preferable to add a human dimension through presenting your statistics in numbers instead.

Customers are more likely to connect and identify with people when presented in this way (thinking of them as real individuals and attaching an emotional human response to them) over a nameless percentage and will therefore give more weight to their opinions.

Inspired by Nick Kolenda 

Principles

  • Framing Effect (Tversky & Kahneman, 1981; O’Keefe & Jensen, 2008)

The Research

Framing Effect

The Framing Effect is a cognitive bias that explains how people will react differently to messages and choices depending on how it is presented to them.

Browse A/B Testing Ideas by categories
Browse A/B Testing Ideas by type of website
Browse A/B Testing Ideas by definitions

Oops, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon