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A/B Testing Idea #180 - Congratulate your customers on their booking or purchase
Description
Congratulating your clients on the purchase or booking they have just made will induce positive feelings and help to therefore reassure them on their choice to complete this transaction. The happier you can help customers to feel about their decisions and purchases, the more likely they are to be completely satisfied and become a repeat customer.
Principles
- Cognitive Dissonance (Festinger, 1957)
The Research
Cognitive Dissonance
We prefer it when all our attitudes and beliefs are held in harmony and, when they aren’t, this produces an uncomfortable and detrimental Cognitive Dissonance.
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