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A/B Testing Idea #64 - In your product pages, include a video
Description
Providing a video of the product will allow your visitors to see more precisely how it looks and functions, the same way they might when buying in store.
Customers prefer to have as much information as possible on the product they want to buy in order to feel as though they are making well-informed decisions and will therefore be more likely to follow through with the purchase.
Visuals can be much more effective than text and many eCommerce sites are using videos in different ways now to improve customer engagement and understanding.
Principles
- Information Bias (Baron; Beattie & Hershey, 1988)
The Research
Information Bias
The tendency to seek out information, thinking that it will lead us to make a better decision, even when that information is of no real help.
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