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16 A/B Testing Ideas Using The 'Pain Of Paying' Principle
This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.
A/B Testing Idea #2 - Avoid demanding credit card information when offering free trials
Being required to enter credit card details evokes the negative feelings associated with spending money. Indeed, research has shown that the act of paying really disrupts the pleasure of an experience…
A/B Testing Idea #6 - Offer & clearly display an attractive guarantee or refund policy
By clearly offering an attractive guarantee or refund policy, customers won't find the process of paying as difficult, or negative, as they will feel that they will be able to return the product…
A/B Testing Idea #13 - Offer free trials
Offering a free trial enables potential customers to experience the benefits of your product or service without making them commit. This cuts out the negative feelings associated with making a payment…
A/B Testing Idea #22 - Offer free returns
By offering free returns, your customers will be less likely to feel the "pain of buying" as acutely as they know that they have the option of returning the item if it is not what they …
A/B Testing Idea #23 - Save customers' card details and automate payments
It is better to optimise the payment process as much as possible. Studies have shown that certain forms of payment 'hurt' more than others - the more observable, tangible or transparent the payment…
A/B Testing Idea #24 - Bundle products and offer 1-click "Add to Basket"
Offering a 1-click "add to basket" option both speeds up the paying process and makes it seem as though only one purchase is being made rather than multiple individual purchases. This will…
A/B Testing Idea #25 - Allow the option to 'add to basket" in 1-click
Offering a 1-click "add to basket" option speeds up the paying process, which will help customers to avoid the negative feelings associated with spending money. Indeed, research has shown…
A/B Testing Idea #45 - Provide a free option for in-store pick-up
By providing a free store pick-up option, your customers will be giving customers three advantageous options: the option of avoiding delivery charges (awarding the pleasure of paying less); choosing the…
A/B Testing Idea #47 - Offer visitors the option to create an account AFTER checking out
There’s nothing more aggravating than being presented with the “Register to Create an Account!” pop-up before you can complete your order. This can often put people off continuing with…
A/B Testing Idea #51 - When taking billing information ask for credit card details last
Only ask your customers for their card details once all other information has been given (name, email, delivery info, etc.) as it is better to start by asking them for easier, less disagreeable information…
A/B Testing Idea #80 - Avoid showing any signs of currency
Removing the currency sign from your prices will help customers to avoid the negative feelings associated with spending money. Indeed, research has shown that the act of paying really disrupts the pleasure…
A/B Testing Idea #115 - Offer your very own method of paying or currency
Using a custom currency (credits, points, etc.) will reduce the pain of paying (the negative feelings associated with spending money). Indeed, research has shown that the act of paying really disrupts…
A/B Testing Idea #196 - Provide reassurance by displaying trust symbols
Trust symbols are a great and immediately impactful way to reassure your customers by showing that they can make a payment securely. Even a small factor of uncertainty can disrupt the payment process…
A/B Testing Idea #203 - Enable the possibility to checkout as a guest, without needing to create an account
Your customers will appreciate having the choice of when to register on your website as this induces the positive feeling of having the autonomy to influence the purchasing process. T his also gives…
A/B Testing Idea #254 - Add the word "Free" directly to your Call-To-Action
It has been proven that spending money actually activates the areas in our brain that are associated with physical pain and feelings of disgust. On the contrary, the term "free" causes us a …
A/B Testing Idea #285 - Offer the possibility to postpone payment
Offering the possibility to postpone payment of a purchase will make the price of the item become less relevant to the buyer. Instead of thinking about the price, they will be thinking about the fact …
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